The bedding and mattress retail sector is going through a major transition. As a result of these changes, manufacturers and retailers are beginning to rethink the way their products are manufactured, designed and marketed to meet the dynamic technological advancements, demographic changes and shifts in consumer lifestyles and demand.
In this article, we will reveal some major trends that are reshaping the landscape of bedding and mattress retail, offering consumers not just a good night’s sleep, but an experience that aligns with their modern lifestyle. Here are 3 big trends in bedding and mattress retail:
1. Sustainable & Eco-Friendly Practices
There has been a growing demand for more eco-friendly manufacturing processes and packaging since 2022. This is fueled by the increase in environmentally conscious buyers who are more concerned about the environmental impact of their purchases.
In fact, According to a 2022 ISPA Mattress Features & Sustainability Report, 2/3 of consumers are willing to pay more for mattresses that are manufactured using more sustainable practices. Out of all age groups, Gen-Z and Millennials are especially most likely to prefer sustainable mattresses. According to another Nielsen study, 75% of millennials are more eco-conscious and have a higher preference for environmentally friendly products. They are also willing to research your products and how they are being manufactured.
In response, Bedding and mattress retailers are now incorporating sustainable materials such as organic cotton, bamboo fibers, and recycled materials into their products. They will need to rethink how their products are being manufactured and marketed to appeal to these emerging age groups who are shaping the future of bedding and mattress retail.
2. The Innovations in Smart Sleep Technology
The bedding and mattress Industry is going through a major shift with the rise of smart sleep technologies that leverage AI and the Internet of Things. Using these embedded devices, brands are now able to provide a more optimized sleeping experience by automatically tracking and adapting their products to the sleeping patterns and biometrics of their users. Smart mattresses and beddings with features like sleep tracking, temperature regulation, and adjustable firmness settings are gaining more and more traction. These innovations also cater to individuals who are seeking data-driven insights to optimize their sleep quality and patterns.
One example of a brand that is leveraging smart technologies in an effective way is Sleep Number. They recently released their new product line of smart mattresses that leverage AI to automatically monitor, adjust, and improve the sleeping experience based on the individual needs of their users. By merging holistic wellness with cutting-edge smart technology, they are revolutionizing the bedding and mattress industry.
“The next gen Sleep Number smart bed is the only science-backed, fully adjustable and effortless smart bed that uses physical and digital experiences designed to improve sleep quality for each sleeper.”
– Annie Bloomquist, executive vice president & Chief Innovation Officer
3. The Demand for More Personalization & Customization
Personalization has become a significant trend in bedding and mattress retail, as well as other industries across the spectrum. As a result of this increase in demand, brands are looking for new and innovative ways to cater to the diverse preferences and needs of individual consumers.
Manufacturers and retailers are now developing bedding and mattress products that allow customers to select and customize mattress firmness, materials, and even aesthetic designs. The demand for adjustable beds, ergonomic features, and complementary sleep accessories such as specialized pillows, mattress toppers, and weighted blankets continues to grow. These products offer customization and comfort, targeting specific sleep-related issues of individual users. This includes offerings for individuals with specific needs or sleeping habits and bedding tailored for various mattress sizes, ensuring inclusivity and accessibility for all.
One brand that effectively taps into the consumer need for more personalization and customization is Sleeptone. We recently partnered with them to develop new and innovative display solutions to support the need for more customization. Click here to view the case study.
Final Thoughts
The bedding and mattress retail industry is dynamic and continuously evolving to meet consumer demands. But 3 major trends are the shift to sustainable/eco-friendly practices, the innovations of smart sleep technology and the demand for more personalization/customization. As technology advances and consumer preferences shift, these trends will likely continue to shape the future of sleep-related products, ensuring a wider array of options catering to various needs, preferences, and lifestyles.
If you found this article informative then please don’t forget to share. If you would like to speak further about developing a stronger retail presence for your bedding and mattress products then feel free to schedule a free Give us a call at (646)216-3378.
SOURCES
sleepsavvymagazine.com/selling-mattresses/tips-strategies/2024-retail-trends-analysis/
furnituretoday.com/mattress-bedding-news/find-out-why-sleep-number-is-jumping-into-ai-with-its-new-smart-mattress/
furnituretoday.com/bedding-manufacturers/spring-air-banking-on-explosive-growth-in-health-wellness-for-new-collection/
furnituretoday.com/bedding-manufacturers/242070/
