In this article, we will explore the 5 reasons why you should invest in retail displays and packaging. But first we need to gain a better understanding of the Return on Investment that you can expect.
What is The Average ROI of Retail Displays & Packaging?
The average ROI for investing in displays and packaging varies greatly depending on various factors such as the industry, location within the store, the product being marketed, and the length of its deployment. It’s important to note that measuring the ROI can be very subjective. But on average, a well-executed display can result in a 5% to 20% increase in sales within the product category. For example, a study by POPAI (Point of Purchase Advertising International) found that displays with a prominent and clear call to action resulted in a 21% sales lift. Also, A study by Nielsen found that attractive packaging design can increase brand awareness by up to 40%, and 64% of consumers say that packaging has an influence on their purchasing decisions.
5 Reasons to Invest in Retail Displays & Packaging
With a strategic placement strategy, Your displays and packaging allow you to showcase your new products and special promotions that would have other wise gone unnoticed while educating shoppers about new releases.
You can raise awareness about brands, products, promotions, and events. By showcasing your brand’s unique style, personality, and visual identity, you can set your brand apart from competitors. There are several ways that a retailer or manufacturer can benefit from displays but below are the 5 big reasons to invest in retail displays and packaging.
1. Boost Your Sales
Generally, retail displays and packaging are used to increase product visibility and ultimately generate sales by grabbing the attention of shoppers and encouraging them to make purchases. With the right design, you can showcase products in an attractive and eye-catching manner, which can lead to impulse purchases and increased sales. Below are 3 ways that retail displays and packaging can boost your sales:
- You can create a sense of urgency around limited-time offers or sales, leading to even more customer engagement and sales.
- When done strategically, you can help promote specific products that are struggling to sell by presenting them in a way that is more attention-grabbing.
- By grouping complementary products together, you can encourage customers to purchase additional products thus increasing the overall sale amount.
2. Build More Brand Awareness
One effective way to reach a broader range of consumers is to develop a strong brand presence in major retailers. But in order for major retailers to consider your products, they need to be confident that your brand’s presence will be strong enough to speak to consumers. Through custom displays and packaging solutions that are well-designed to feature your brand’s message and products, you can increase your recognition among consumers, get your brand into more retailers, and build awareness over the long term.
3. Optimize Your Space
Your Retail displays and packaging can be easily moved or reorganized to reflect changes in inventory, seasonal trends, or promotions. They help optimize space, allowing retailers to showcase a wide range of products and styles in a smaller area. By optimizing your space, you can merchandise your products more efficiently and effectively, making it easier for customers to find what they are looking for with an improved shopping experience.
4. Transform Your Retail CX
Through custom retail displays and packaging, you can create a more engaging and memorable customer experience. By adding visual interest and providing more opportunities for hands-on interaction with products; well-designed and thoughtfully placed retail displays and packaging can enhance the overall customer experience. This leads to a more enjoyable and memorable shopping experience as well and customers feel motivated to return, take pictures, or tell their family and friends about their experience or the new product release.
5. Increase Your Customer Loyalty
It is so important for your brand to develop a strong reputation with loyal customers. Loyal customers are more likely to repeat purchases or refer new customers to your business, which decreases the customer acquisition cost. Loyal customers also tend to purchase higher-margin products and services over less profitable ones because they are willing to pay more money to do business with brands that they trust. By enhancing the customer experience, you can build stronger relationships with customers and increase their loyalty to your brand over the long term.
Final Thoughts
In conclusion, your business needs a more cost-effective way to market products without having to spend extensive amounts of money. By investing in retail displays and packaging, you can increase sales and create a more loyal customer base. Therefore In order to achieve the next level of success in retail, it is important to think about how you can more effectively incorporate the right retail displays and packaging solution into your overall strategy.
