The pet care market is thriving in 2024 with a significant increase in demand for new ways to promote the health, wellness, and safety of pets. In order to thrive in this industry, manufacturers, and retailers are exploring new product releases that blend consumer trends with sustainability, creativity, and innovation. In this article, we will reveal 5 trending pet products to inform your retail strategy in 2024.
1. Pet Supplements
As more and more pet owners seek products to support the healthcare needs of their pets, we see an increase in demand for pet supplements that promote health and wellness in pets. Dog probiotics, in particular, experienced a 5 year search growth of 132%. These are digestive tract supplements that help to support digestion in pets by breaking down food and strengthening the gastrointestinal system. Many veterinarians also recommend probiotics for various digestive issues, allergies, and immune support in dogs and this helps to further strengthen the demand for the product as a healthier solution.
2. Lick Mats
Lick Mats are used by pet owners of both dogs and cats to provide mental stimulation and oral health advantages to their pets. The textured surfaces also help to reduce stress and anxiety in pets and prevent overeating. Lick Mats have had a 600% 5 year search growth. In fact, According to a recent study by Transparency Market Research, the Lick Mats market is expected to grow at a CAGR of 5.0% from 2024 to 2034. This study shows a significant increase in demand.
3. Dog Playpens
Dog playpens are enclosures made for dogs to play and relax indoors or outdoors. These playpens may come in a variety of different sizes and shapes. They can also be more adaptable, portable, and adjustable to different scenarios. Pet owners are increasingly searching for these products because of the sense of flexibility, safety, and control that they provide. They also offer new ways for pet owners to keep their pets safe and secure. This leads to a 7400% 5-year search growth. Also, according to a research study by verified market reports, “Dog and Puppy Playpens Market size was valued at USD 100.02 Billion in 2023 and is expected to reach USD 180.03 Billion by the end of 2030 with a CAGR of 8.76% during the forecast period 2024 – 2030.”
4. GPS Dog Fences
The need to keep pets safe and secure is also driving an increase in demand for GPS Dog fences. This is a more innovative containment system that utilizes GPS technology to allow owners to monitor their dogs in real-time and create geo-fences. These technologies may also include activity and health monitoring. This is part of a broader trend towards smart technologies in the pet care industry. According to Business Research Insights, the global GPS tracker smart dog collar market size is growing rapidly at a CAGR of 9.4% from 2022-2029. Some leaders in this market are Whistle Labs and Garmin.
5. Tofu Cat Litter
Tofu Cat litter is a lightweight, biodegradable and eco-friendly litter made from tofu. As pet owners continue to seek sustainable brands and environmentally friendly products we see an increase in demand for Tofu Cat Litter. This product is also much safer if ingested because it is non-toxic. According to Glimpse, Tofu Cat Litter grew in monthly searches by 22% over the past year. This product is at an average volume of 4.9K searches per month, as of the period of writing this article. Also, according to Verified Market Reports, “The Tofu Cat Litter Market Size is expected to develop revenue and exponential growth at a remarkable CAGR during the forecast period from 2023-2030.”
Final Thoughts
As pet owners continue to seek out the best for their furry companions, the demand for pet supplements, lick mats, dog playpens, GPS dog fences, and tofu cat litter continues to grow. This increase in demand highlights the ongoing commitment of pet owners to improve the quality of life for their pets while preserving the environment. Some other examples of trending pet products are Airtag collars, Dog Car Beds and Freeze Dried Dog Treats. Do you know of any other trending pet products? If so then feel free to comment below. You may also be interested in a previous article on The Rise of Niche Nutrition Pet Food.
At MJE Creative we have a deep knowledge of the pet care market and we have 30 years of experience in partnering with leading petcare brands. We hope you found this article insightful. Please don’t forget to share. Feel free to click here to see some of our work and schedule a free consultation to talk about enhancing your retail presence for your pet products. We look forward to speaking with you soon.
SOURCES
www.explodingtopics.com/blog/pet-products
www.transparencymarketresearch.com/lick-mats-market.html
verifiedmarketreports.com/product/global-dog-and-puppy-playpens-market-growth-2019-2024/
businessresearchinsights.com/market-reports/gps-tracker-smart-dog-collar-market-111700
verifiedmarketreports.com/product/tofu-cat-litter-market/
