The Rapid Shift Towards Health & Wellness in The Bedding & Mattress Industry
The bedding and mattress industry is a highly competitive sector that is growing rapidly. According to a recent report from Fortune Business Insights, the mattress industry is expected to reach $78.34 billion in valuation by 2030. It is steadily growing at a rate of 5.90% per year. This, to an extent, is driven by the increasing consumer awareness about the holistic health benefits of quality sleep.
Although comfort and durability have always been key factors in purchase decisions, the new emphasis on health and wellness has emerged as a significant driving force behind consumer choices. So what could be driving this shift? In this article, we will take a look at 3 key drivers that are causing this shift towards health and wellness.
3 Key Drivers of The Shift Towards Health & Wellness
Three key drivers that are causing the shift towards health and wellness in the bedding and mattress industry are the COVID-19 Pandemic, recent research findings, and the rise of sleep-related health conditions that further emphasize how and why consumers can and should optimize their sleep for a more holistic lifestyle.
1. The COVID-19 Pandemic
The shift towards health and wellness is part of a broader cultural shift towards prioritizing self-care and holistic well-being. 1 catalyst that sparked this increased interest in health and wellness was the COVID-19 pandemic which led consumers to become even more health-conscious as their lifestyles began to change to adapt to the pandemic. As more people spent more time at home and in bed, they began to research and seek new ways to enhance their holistic well-being.
2. Recent Research Findings
Numerous studies have also revealed the profound impact that sleep quality has on overall health and how it influences mood, cognitive function and metabolic processes. Consumers are becoming more educated about these benefits and are seeking out mattresses that enhance not just their sleep but their holistic health.
For example, many research studies have revealed that copper contains certain properties that enhance our quality of sleep while promoting wellness and rejuvenation. So brands are beginning to release more copper-rich bedding and mattress products such as the Sleep Copper collection by Spring Air International. This collection was released in the 2024 Las Vegas Market. Mattresses and bedding infused with materials like aloe vera, or specialized foams are also believed to have health benefits and this has caused them to gain popularity among health-conscious consumers.
3. The Rise of Sleep-Related Health Conditions
Another key driver of the health and wellness trend in the bedding and mattress industry is the rise of sleep-related health conditions, such as sleep-apnea and chronic pain. For consumers who have been diagnosed with these conditions, it is crucial to find the right products that can enhance overall sleep quality while alleviating these issues.
One brand that is adapting to this shift is Tempur-Pedic which recently launched the TEMPUR-Ergo Smart Base. This is an adjustable bed frame that leverages advanced features to enhance sleep quality. Through this technology, users receive personalized insights and recommendations to improve their quality of sleep. They are also able to customize their sleep positions to meet their unique needs.
The rise of sleep related health conditions is also leading to an increase in both demand and popularity of smart rings that help customers to manage their sleep health and wellness. ZenRing is a great example of this. It offers 24/7 health tracking capabilities to help users monitor important metrics such as their heart rate, body temperatures, Sp02, heart rate variability, and more. At MJE Creative, we recently partnered with ZenRing to enhance their retail presence with dynamic retail display solutions that speak to today’s bedding and mattress consumers.
Final Thoughts
In conclusion, the increasing demand for health and wellness in the bedding and mattress industry is part of a broader cultural shift towards prioritizing self-care and holistic well-being. This trend is driven by the increase in awareness of the link between quality sleep and overall health which was sparked by the COVID-19 pandemic, along with the rise of sleep-related health conditions, and other recent research findings that have revealed the impact that certain materials have on health and well-being.
As a result of this shift, both manufacturers and retailers are now exploring more new and innovative products that are designed to promote not just quality sleep, but holistic health and longevity.
If you found this article informative then please don’t forget to share. If you would like to speak further about developing a stronger retail presence for your bedding and mattress products then feel free to schedule a free Give us a call at (646)216-3378.
SOURCES
www.furnituretoday.com/bedding-manufacturers/spring-air-banking-on-explosive-growth-in-health-wellness-for-new-collection/
www.fortunebusinessinsights.com/mattress-market-102108
www.pubmed.ncbi.nlm.nih.gov/22938003/
